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English for Business: Auto Focus - L550/02V
This video looks at market research and the launch of a new product. It begins by looking at how large-scale market research is conducted in the automobile industry by J.D Power and the television programme Top Gear. It then goes on to examine some of the procedures involved in the UK launch of a new car by the international company Peugeot. It covers planning meetings, production processes, staff training and presentation to the customer.This video is acccompanied by a FREE activities video booklet which is suitable for both classroom and individual use. The activities range from scene setting, initial comprehension and language centred exercises to more open-ended activities, such as role play and opinion giving. This booklet covers all three videos in the series.
Publication Year: 2001
Length: 30 mins
ISBN: 9780749238612