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The Crunch: Perfect Pitch - SOM-CRUNCH VC25/2What is the ultimate aim of establishing your own business? Like many people, for Andy Petherick and Simon Smidmore, it is to do something pleasurable that will bring financial gain. Andy and Simon take great delight in producing their handcrafted products in the peaceful surroundings of their rural workshop and Brook Guitars, their own brand, is gaining respect in the music world. But in order to continue doing the job that they love, they must sell their guitars, which requires a certain amount of marketing and management know-how, an aspect with which they are still coming to terms.
Browse 'Business and Management' to see the other video titles in The Crunch series.
Publication Year: 2000
Length: 29mins
ISBN: 9780749247294