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The Crunch: St. James' Court Hotel - SOM-CRUNCH VC6The four star Saint James' Court Hotel in London has a new name, new management team and a new company culture. 'The Crunch: St. James' Court Hotel' explores the relaunch of this business, looking at all areas, from food and beverage manager Derek Andrews’ concerns about the weather spoiling the launch party to a look behind the logo at re-branding.
Browse 'Business and Management' to see the other video titles in The Crunch series.
Publication Year: 2000
Length: 29mins
ISBN: 9780749247324