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Running the Planet - SOM/B200/TV1
Nike's winning combination of marketing and innovation have given it a 43% share of the trainer market in the USA and they don't actually manufacture a single shoe. Through a journey to Nike's HQ in the USA and its UK base in London, plus a variety of interviews, Nike's business skills are revealed - showing not only how it has succeeded but also how it approached problems in manufacturing.Publication Year: 2000
Length: 30mins
ISBN: 9780749247348