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The Money Programme: Burberry versus The Chavs and Primark - No Frills Fashion - XB005/DVD01Two episodes from the popular BBC2 series.
Burberry versus The Chavs
For a top fashion brand it's the ultimate nightmare - when all the wrong sort of people start wearing your brand. Burberry is the epitome of high fashion but now its distinctive beige tartans have become popular with so-called chavs. The worst moment - the appearance in the tabloids of ex-soap star Daniella Westbrook covered from head to toe in Burberry check. And now Burberry is also having to take on counterfeiters who are ripping off their designs and making cheap copies available on market stalls. We follow Burberry's fight back.
Primark - No Frills Fashion
Ten years ago Primark was a by-word for cheap and cheerful clothes that nobody would choose to wear. But now, as consumer confidence falters their "jumble sale" style of cheap fashion has become the retail success story of the year. So how do they manage to sell jeans for £4 and t-shirts for £2.50 and why have they got the rest of the high street on the run?
FOR EDUCATIONAL AND TRAINING PURPOSES ONLY
Publication Year: 2005
Length: 60mins
ISBN: 9780749224998