Ready to Buy?
| Price |
£41.99
|
| Price (ex. vat) |
£34.99 |
| VAT: 20% |
£7.00 |
|
|
| Qty |
|
Business Nightmares
- Product Code
- XB016/dvd01
- Product Type
- DVD
- Publisher
- The Open University
Description
FOR EDUCATIONAL AND TRAINING PURPOSES ONLY.
Big risks in business don't always pay off..
Evan Davis and business leaders including entrepreneur Sir Richard Branson, inventor Sir James Dyson and branding supremo Rita Clifton analyse stories of business mistakes form the1970s to the present day. Brands in trouble include the soft drink rumoured to turn children's skin orange, the car priced for less than the cost to make it, the mobile phone which couldn't receive calls and a new cola recipe which led to protests in the streets.
Company insiders reveal how their carefully laid plans and projects unravelled. The results are dramatic: public outcry, plummeting share price, lost reputations, lost jobs and even company collapse.
The three 60 minute programmes on this DVD are entitled:
Doomed Designs
Marketing Mess-ups
Disastrous Decisions
Please note these programmes can not be sold in North America and its territories or Canada
DVD Region 2 - will only play on Region 2 or multi-region DVD players.